SEO, ABOUT SEO, SEO ACTIVITIES, ON PAGE SEO, OFF PAGE SEO, SEO TOOLS, SEARCH ENGINE MARKETING 

SEO-   SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing. Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

SEM-   Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings

SMO-   Social media optimization' (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

ONPAGE SEO::
--------------------------
Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords

OFFPAGE SEO::
----------------------------

Community Creation in Social Networking Sites
Blogging                                            
Forum Postings                                
Search Engine Submission
Directory Submission
Social Bookmarking
Link Exchange
Cross-Linking
Photo Sharing
Video Promotions
Article Submission
Press Release Promotion
 Classifieds Submission
PPC Ad Campaign